Five years of progressive SaaS delivery — from frontline selling to repeatable commercial systems.
Commercial SaaS leader with 15+ years of B2B sales, business development and account leadership experience, including five years at Provet/Nordhealth progressing from Business Development Manager to Sales Director. Combines measurable revenue performance with enterprise selling, product commercialisation, cross-functional enablement, revenue governance and practical AI-enabled sales workflows across UK and international markets.
Designed and operationalised a multi-market Provet Pay expansion motion combining playbook, HubSpot sequence, reporting and team enablement.
Measured result: €174.5k open ARR pipeline from 47 opportunities in five weeks, including four closed-won deals.
Contributed to enterprise RFP, product-evaluation and procurement work for large corporate veterinary groups in the UK and Australia, spanning product, commercial, legal, security and implementation dependencies. Customer identities are intentionally withheld.
Delivered a Provet Pay masterclass for Customer Success and Referral Portal training for Global Support. The Provet Pay recording was subsequently made available internally as formal enablement material.
Helped shape 2025 Sales KPI and goals reporting in HubSpot, including UK and international revenue-target structure and the visibility required by sales leadership.
Built reusable Provet Pay payment-analysis and Clinical AI ROI workflows used by colleagues on live opportunities to standardise analysis, deal preparation and value articulation.
Led Clinical AI commercialisation across UK and international markets, translating emerging capability into customer-facing value propositions and supporting paid adoption.
At Provet/Nordhealth, Kirsty progressed from Business Development Manager to Sales Director while expanding from core UK selling into international opportunities, enterprise work, integrated payments, Clinical AI, sales enablement and commercial process improvement. Historic commission and quota records exist across multiple years, but only metrics whose meaning and attribution are fully verified are published here.
Playing Pitch Update Report, 2010. Report origination: Kirsty Freely.
Open report ↗Playing Pitch Strategy & Outdoor Sports Audit. Report origination: Louise Hunsley, Kirsty Freely.
Open report ↗Playing Pitch Assessment, 2011. Report origination: Kirsty Freely and Louise Hunsley.
Open report ↗Playing Pitch Strategy & Action Plan. Report origination: Kirsty Freely.
Open report ↗KKP publicly confirms firm-level work for The FA covering community-use planning, operational planning and Sport England capital-grant funding. Kirsty reports project involvement; the surviving case study does not name individual consultants.
Open KKP case study ↗Public sources confirm KKP firm-level projects. Kirsty reports involvement; surviving sources found do not name her individually, so no individual authorship claim is made.
kirstyfreely@icloud.com