Executive Profile
Commercial and GTM leader with 15+ years of B2B sales, business development and account leadership experience across SaaS, healthcare technology and international markets. Five years at Provet/Nordhealth, progressing from Business Development Manager to Sales Director and expanding from frontline UK selling into international opportunities, enterprise work, integrated payments, Clinical AI, revenue enablement and commercial process improvement. Combines measurable revenue delivery with repeatable growth motions, practical AI-enabled sales tools, cross-functional influence and disciplined pipeline, pricing and revenue governance.
Core Capabilities
Commercial & GTM Strategy · Enterprise & Strategic Accounts · New Business & Account Growth · Revenue Enablement & Coaching · AI-enabled Revenue Operations · Integrated Payments · Clinical AI · Product Commercialisation · UK & International Market Development · Strategic Partnerships · Pipeline & Forecasting · Pricing & Commercial Modelling · Contract Negotiation · C-Suite Engagement · ROI Modelling · Cross-functional Leadership
Professional Experience
Sales Director — UK, Ireland + International
- Progressed over five years from Business Development Manager to Sales Director, expanding scope across UK, Ireland and international commercial opportunities within veterinary SaaS, Clinical AI and integrated payments.
- Delivered 233% of H1 2026 MRR target: £15,291 actual versus £6,574 target, equivalent to £183,492 annualised recurring revenue; named Nordhealth Top Sales Achiever for 2025.
- Designed and operationalised a multi-market Provet Pay Account Growth motion, generating €174.5k open ARR pipeline and 47 opportunities within five weeks, including four closed-won deals; built the playbook, HubSpot sequence, reporting and team enablement.
- Contributed to complex enterprise RFP, product-evaluation and procurement processes for large corporate veterinary groups in the UK and Australia, working across commercial, product, security, legal, implementation and customer stakeholders. Customer identities are intentionally withheld.
- Delivered a Provet Pay masterclass for Customer Success and Referral Portal training for Global Support; the Provet Pay session was subsequently made available internally as formal enablement material.
- Helped shape 2025 Sales KPI and goals reporting in HubSpot, including UK and international revenue-target structure and leadership visibility; market/team targets are not presented as personal quota.
- Built AI-enabled Provet Pay payment-analysis and Clinical AI ROI workflows used by colleagues on live opportunities to strengthen analysis, deal preparation and value articulation.
- Led Clinical AI commercialisation across UK and international markets, translating emerging product capability into customer value propositions and supporting paid adoption.
- Coordinate complex customer and deal activity across Customer Success, Product, Support, Implementation, Finance and Legal, including pricing, contracting, migrations, payments and implementation handoff.
Earlier Leadership & Commercial Experience
National Sales Manager
- Owned divisional sales targets and new-business development across UK and European accounts through direct and agency-led channels.
- Designed and launched an end-to-end dropshipping channel, securing national contracts with QVC, Notcutts, British Garden Centres and Wayfair UK/Germany.
- Managed external sales agencies across the UK and Ireland.
Business Support Executive
- Managed 400+ business-owner accounts, engaging senior decision-makers to generate meetings, orders and revenue.
- Became the team's highest sales performer, directly contributing £2.5m in project revenue fees during 2015.
Senior Business Consultant
- Progressed from Clerical Assistant to Senior Business Consultant over an eight-year period.
- Led consultancy projects, teams and senior client relationships, delivering assessment reports, feasibility studies and strategies within Sport England's planning framework.
- Public local-authority evidence names Kirsty in report-origination records. View evidence.
Additional Experience
KYC Analyst, Arringo Ltd, Malta · 2019–2020 · Finance Executive, Overland Health, Malta · 2018–2019
Selected Leadership & Enablement Evidence
Multi-market Provet Pay Account Growth play with targeting, sequences, reporting and measurable pipeline.
Provet Pay enablement for Customer Success and Referral Portal training for Global Support.
Corporate veterinary RFP and product-selection work spanning product, procurement, security, legal, implementation and commercial requirements.
HubSpot KPI and revenue-goal visibility across UK and international markets.
Education & Technology
NVQ Level 3 Business Administration · 9 GCSEs · Full clean UK driving licence
HubSpot CRM · Excel · PowerPoint · AI sales tools · ROI models · Analytics workflows